Who
Travel Counsellors is a global travel company that specialises in bespoke corporate and leisure travel.
Travel Counsellors is a global travel company that specialises in bespoke corporate and leisure travel.
What and why
During my time at the company as part of the marketing team we designed a number of brochures for consumers and recruitment. Recruitment plays an important role within the company as it is franchise based.
During my time at the company as part of the marketing team we designed a number of brochures for consumers and recruitment. Recruitment plays an important role within the company as it is franchise based.
Approach
Each campaign had its own story to tell with two sets of overarching branding for leisure and recruitment. When it comes to the holiday brochures, you're trying to create an interesting narrative for the country or city featured, in order to entice someone into choosing something they hadn't even considered perhaps. As these are quite high-end and bespoke holiday packages there needed to be a certain level of sophistication, which comes through with the brand itself. The rich burgundy creates a royal feel to the brand.
Each campaign had its own story to tell with two sets of overarching branding for leisure and recruitment. When it comes to the holiday brochures, you're trying to create an interesting narrative for the country or city featured, in order to entice someone into choosing something they hadn't even considered perhaps. As these are quite high-end and bespoke holiday packages there needed to be a certain level of sophistication, which comes through with the brand itself. The rich burgundy creates a royal feel to the brand.
