Who
National Grid are leading energy provider, supplying to millions homes in the UK and US.
National Grid are leading energy provider, supplying to millions homes in the UK and US.
What and why
National Grid wanted a piece that encapsulated their purposes as an interactive mission statement. The ultimate goal was to educate, and drive enthusiasm amongst the company, creating a greater picture for National Grid and its partners.
National Grid wanted a piece that encapsulated their purposes as an interactive mission statement. The ultimate goal was to educate, and drive enthusiasm amongst the company, creating a greater picture for National Grid and its partners.
Approach
Getting to grips with the brand was my first port of call. I wanted to try and push the creativity itself, and hone in on a particular aspect of the branding to help bring the pages to life. In this instance it was their diamond shape that became an integral part of the piece, helping build a dynamic flow throughout.
Getting to grips with the brand was my first port of call. I wanted to try and push the creativity itself, and hone in on a particular aspect of the branding to help bring the pages to life. In this instance it was their diamond shape that became an integral part of the piece, helping build a dynamic flow throughout.
