Who
Citi-Wise was a lifestyle app made in conjunction with IntechnologyWiFi, a leading UK provider in free WiFi.
Citi-Wise was a lifestyle app made in conjunction with IntechnologyWiFi, a leading UK provider in free WiFi.
What and why
Intech wanted to create a lifestyle app with blogs and guides on what to do and where around the UK. Although the app was already built, they wanted a complete brand refresh.
Intech wanted to create a lifestyle app with blogs and guides on what to do and where around the UK. Although the app was already built, they wanted a complete brand refresh.
Approach
Having previously relied heavily on photography we went for completely new approach, illustrating a variety of scenarios the app featured blogs and insights in. I wanted to create a set of isometric and stylised illustrations that had a modern take on a retro minimalist approach. Each bespoke illustration needed to feel individual, but without looking out of place against the rest.
Having previously relied heavily on photography we went for completely new approach, illustrating a variety of scenarios the app featured blogs and insights in. I wanted to create a set of isometric and stylised illustrations that had a modern take on a retro minimalist approach. Each bespoke illustration needed to feel individual, but without looking out of place against the rest.
