Who
Oromo are a pharma marketing agency who work with many healthcare providers around the globe in order to help build digital experiences for customers.
Oromo are a pharma marketing agency who work with many healthcare providers around the globe in order to help build digital experiences for customers.
What and why
Create an identity and branding for a dry eye screener in order to help customers find the route cause of the there eye issues and if any treatment is required.
Create an identity and branding for a dry eye screener in order to help customers find the route cause of the there eye issues and if any treatment is required.
Approach
Creating an ident is always fun, and when the subject is so visual (quite literally), it gave me great scope in ways to tackle this logo. I wanted something simple and conceptual, without it just being an icon of an eye itself. The branding was minimal and easy to navigate, as I had taken into consideration people may physically be struggling to see or focus. I didn't want to use a large spectrum of colours, so kept it very tonal with the deep teal and turquoise.
Creating an ident is always fun, and when the subject is so visual (quite literally), it gave me great scope in ways to tackle this logo. I wanted something simple and conceptual, without it just being an icon of an eye itself. The branding was minimal and easy to navigate, as I had taken into consideration people may physically be struggling to see or focus. I didn't want to use a large spectrum of colours, so kept it very tonal with the deep teal and turquoise.
