Who
Diageo are one of the largest alcoholic beverage manufacturers in the world, and own some of the biggest drinks brands. Diageo Impact was an internal programme designed to help employees grow.
Diageo are one of the largest alcoholic beverage manufacturers in the world, and own some of the biggest drinks brands. Diageo Impact was an internal programme designed to help employees grow.
What and why
Create an interactive booklet for Diageo employees that highlights the companies communications values and demonstrates ways to communicate with others. The booklet was designed to be informative and a guide to help others grow as professionals in any environment.
Create an interactive booklet for Diageo employees that highlights the companies communications values and demonstrates ways to communicate with others. The booklet was designed to be informative and a guide to help others grow as professionals in any environment.
Approach
Using the Diageo Impact core branding as a basis with colours and fonts, I was given a lot of creative freedom with the layout as they hadn't produced anything of this nature. The rich colours lent the piece to having a fluid approach, with the gold bars breaking up the two contrasting colours, and block shapes overlayed to create the idea of developed layers.
Using the Diageo Impact core branding as a basis with colours and fonts, I was given a lot of creative freedom with the layout as they hadn't produced anything of this nature. The rich colours lent the piece to having a fluid approach, with the gold bars breaking up the two contrasting colours, and block shapes overlayed to create the idea of developed layers.
